About
Soldier Design is a brand development firm specializing in the consumer experience. Our purpose is to create, realign and empower consumer experiences for our clients so that deep and lasting relationships are forged with their audience. We do this by executing on strategy-lead product design and immersive marketing campaigns. As a boutique studio, our integrated expert model positions our most creative and experienced talent to drive our core disciplines: Strategy, Product, Architecture, Retail, Graphic Identity, Print, Interactive and Advertising.
Bobby Riley
Bobby Riley is a principle and Creative Director at Soldier Design. Bobby’s early beginnings and passion for the concept of brand dates back to the early 90′s, where he worked and managed a host of retail stores in the areas of sport, fashion and technology leading him to start a successful retail start up called Concepts™ in 1995 converging sport, footwear and fashion together. The intimacy of retail is where Bobby learned how brands successfully connect with their audience (or not). After receiving his business degree in marketing and design, Bobby went to work for the Burton Snowboard Company as a member of the “Brand Creative” within the eight person marketing team, driving all facets of marketing communication for the company worldwide. During his tenure at Burton, Bobby lead the realignment of Burton Youth into a more aspirational mark of snowboarding and style, and was also charged with responsibility of brand experience at retail worldwide from the branding of the corporate environments, factory stores, B2B brand spaces, and B2C retail presence. He was also an integral voice for other inter-brand start-ups like RED Protection and the launch of Anon Optics.
For Bobby, how brands create purpose, meaningful product and immersive campaigns to draw people closer has been a long-lived interest. Similarly, seeing the power of how brands can build “real” relationships by connecting “real” people together spawned the birth of Soldier Design in 2002. Bobby’s passion for engaging experiences which go far beyond mere product, graphics, billboards or storefronts is poured into Soldier Design and its clients everyday.
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Daniel Vogelzang
Daniel Vogelzang is a principle and Director of Operations at Soldier Design. Daniel started his professional design and business career in high school, learning all the facets of the design business. After graduating from Skidmore College with a Studio Art degree, Daniel worked for Apple, Inc and Boston Advisors, an asset management company in Boston in design and marketing. In 2004, Daniel partnered with Bobby Riley to open the Soldier Design offices, taking a practical and strategic approach to the brand development process, focusing on demystifying, enlightening and informing Soldier’s clients and their audiences. Daniel’s background and focus on interactive experience nicely complemented Bobby’s focus on environment design to bookend the wide range of disciplines at Soldier. As Director of Operations, Daniel continues to be consumed with a holistic strategic vision for the growth and health of Soldier Design now and for the future.