SOLDIER ALIGNS WITH DUSTIN PEDROIA & NEW BALANCE

By Bobby Riley | August 25th, 2010

Dustin Perdroia; Photo by Nick Laham

Soldier has aligned with Dustin Pedria & New Balance to set a new precedent in both love & respect for endorsed athletes.  Over the summer, Soldier and the New Balance team have been busy creating a powerful graphic identity system for Dustin that will appear on his soon-to-be realeased New Balance 1101 baseball cleat, as well as a host of other technical NB gear.  One aspect of the project that Soldier has been deeply involved in from the onset is a pretty expressive DP15 apparel collection, which is expected to be rolling out next season with print and digital broadcasting to support the park sales.

We will keep you tuned in on the designs as they become available to share.

And Dustin, we look forward to having you fully back!

Posted in Design | Comments Off

This entry was posted on Wednesday, August 25th, 2010 at 8:03 pm and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.