JAWS – The Brand That Delivers
By Barry Dugan | August 6th, 2010
35 years ago a story and creature came to life on the Big Screen. Written
to trigger consumer fears, suspicions, and intrigue with the depths of the
ocean and what lurks beneath. The mystery. The idea of going to the beach
to frolic with friends and loved ones was simple and pure. Even for your
dog. The scenario of the shark being a killer and hunter were all true.
The consistency of The Great White was documented for centuries. It
evolved and was both calculated and unpredictable. Yes, the world category
of brand should be these as well. Keep the audience intrigued and wanting
to learn more. How do we catch it, learn from it, even dive into where it
lives. Some of the more recent partners we are fortunate enough to be
working with are interested in their evolution, their rhythm, and their
opportunity to gain attraction on regional and global levels. We will
continue to share client stories here as we head into the final quarter of
2010 as they become public domain. Sometimes mystery is a good thing, the
bait if you will. We remain in the hunt – not to the carnivorous extremes
that Quint and Chief Brody took (although the ORCA outing is one of my all
time favorites) – but you get my drift. Swim deeply, explore, and grow
stronger, or tread water and well…..you know…..