EXPERIENCE CREATIVITY
By Bobby Riley | August 13th, 2010
Lots of travel this week, which has been great. Always good to connect with truly pioneering and progressive brands and the people taking them forward. Soldier has found a special place in many of our relationships, which much of seems to revolve around the subject of creativity and how to push each others limits and progress in ways that matter.
I cam across some great thoughts around experiencing creativity this week, which I wanted to share:
> Creativity: “To be creative requires divergent thinking (generating many unique ideas) and then convergent thinking (combining those ideas into the best result).”
> And where does divergent thinking come from? It comes from being exposed to divergent ideas and cultures and people and intellectual disciplines. As Marc Tucker, the president of the National Center on Education and the Economy, once put it: “One thing we know about creativity is that it typically occurs when people who have mastered two or more quite different fields use the framework in one to think afresh about the other. Intuitively, you know this is true. Leonardo da Vinci was a great artist, scientist and inventor, and each specialty nourished the other. He was a great lateral thinker. But if you spend your whole life in one silo, you will never have either the knowledge or mental agility to do the synthesis, connect the dots, which is usually where the next great breakthrough is found.”
Provocative! And very true in my experience too. I am going to take this with me as I enjoy my vacation next week in the Cape.
Enjoy the rest of your summer!