A WHISPER ON WILDERNESS WORKSHOP
By Bobby Riley | July 30th, 2010
WW Graphic Identity
Soldier works with The Tannery group once again heading into the opening of a brand new retail concept called the Wilderness Workshop™, which will open as an annex to the 711 Boylston store in Boston, MA at the beginning of September. Yes, approximately a month from now. The store will focus on contemporary outdoor in a very accessible way, delivering highly desirable and authentic Americana outdoor brands like vintage Patagonia, Redwing, RRL, Timberland, Wild Things, Barbour and Pendleton, to name a few. Additionally, they will feature a diverse mix of outdoor brands from the UK and EU delivering a strong international perspective of rugged & meaningful outdoor brands from around the world. A bakery and coffee shop will great you all with fine maple treats, coffee and other classic outdoor snacks. You’ll be able to sit down in deep brown chesterfield seats, enjoy some tasty food, good company and take in the smell of fresh pine trees and chainsaw art that will populate the environment.
As The Tannery continues to scale with brand offering and complexity, Soldier continues to help drive the conceptual platform for communication and consumer-facing message through storytelling, identity creation, retail programming and architecture that reinforces the overall message & voice of product mix, attitude and intended consumer experience.
And with this initiative, the Soldier product development team has worked with a host of opinion leading brands in a collaboratively provoking way in order to develop newly articulated product designs to encompass the spirit of the store it’s strong relationships. These products range from apparel to footwear — including a Wilderness Workshop Bounty Jacket from Fjallraven and Wilderness Workshop Rubber Boot Galoshes with Tretorn – and will be sold exclusively at Wilderness Workshop.
So, from the creation of the Concepts store in Cambridge, MA to the newly introduced Curated and The Tannery on Boylston Street in Boston, we are pleased to whisper some beforehand information, renderings and teasers of our next exploration with the Wilderness Workshop space and products you can expect to arrive this Fall.
Look forward to seeing you at the September launch, if you can make it!
WW Entry
WW Rear View
WW Perspective
WW Tretorn Galosh
WW Fjallraven Bounty Jkt Print