THE BEAUTIFUL GAME
By Barry Dugan | June 3rd, 2010
By viewing the world as people and not projects, Soldier Design fights for progress and true engagement between brand and audience. We encounter fear, uncertainty, skepticism, optimism, and honest ego, but most of all, love, in our immersive collaborations with our partners. If you don’t posses one (or several) of these then how can you possibly challenge and progress? If there is love, there is cause for banding together (or as one) and completing amazing tasks or journeys.
We juxtapose this with the June 11th start of the FIFA World Cup taking place in South Africa. As a soccer player it is always easy for me to get my guard up as the US population at large scoffs at this tournament, despite some inspiring international promotion (education?) over the past several weeks. Why is there the enormous international excitement and open romanticism surrounding this tournament every four years? National Pride, Legacy, Politics, or Wealth? Smaller nations (like smaller brands) stand the chance to rise and accomplish phenomenal results in the face of massive odds. To love it, want it, will it to be. That is the quest. As the book below in Rework states ‘Pick A Fight’. What better place to do this then the largest spectated event in the world. Lace them up and let the soccer world order be established once more.