MAVERIK IS ACQUIRED
By Bobby Riley | June 4th, 2010
Maverik Campaign by Soldier Design
It was recently announced that Kohlberg Sports Group Inc. has acquired Maverik Lacrosse, a leading designer, developer, manufacturer and marketer of lacrosse equipment, apparel and accessories. Kohlberg Sports Group Inc., an affiliate of Kohlberg & Company, L.L.C., also owns Bauer Hockey, the world’s leading manufacturer of ice hockey equipment. more>>
In 2004, John Gagliardi founded Maverik Lacrosse with the same drive that made him an All-World, Team USA defenseman. Gagliardi refused to let Maverik be just an ordinary brand, positioning it as a global leader in lacrosse products. Maverik and Soldier began working together in 2005 to build a brand by players, for players. Leading in with Soldier’s Brandseeking™, a creative brand platform process for storytelling, Soldier and Maverik entered into a solid 4 year relationship to build a brand that mattered utilizing a plethora of soldiers services to achieve intent i.e. strategy, interactive, print, photography, copy writing and product design. With the single minded goal of positioning Maverik as a technically advanced and opinion leading lacrosse brand.
Visit the Soldier site and view Maverik case study featured on the home page for a peak into some creative moments of our journey together.
We are happy about the acquisition, congratulate all involved and encouraged to see Maverik to continue to scale well.
Best!