LIVE AS STRONG
By Barry Dugan | June 30th, 2010
As we look up and look back, things sometimes seem larger than just their
cause or just one moment. Just think, was it the yellow silicon wristband
that made you stop and think, or was it the performance of one man and his
bike? We blinked and millions were educated, millions were treated, and
millions cared. LIVESTRONG.org is going global in its position to drive
awareness and raise funds for cancer research. For me it was a foregone
conclusion that this important, simple, and creative mission was already
global. No, it had to start small and build appropriately and has not been
for dollars, but for difference. Awareness is powerful. Action is
definitive. So as Lance Armstrong saddles up for the 2010 Tour De France,
it is for LIVESTRONG and the mission that cancer can be defeated. Forever.
Lance answers the bell yet again and we all applaud his steely
determination and his foundation. He does not have to win races any
longer, things are much larger than that in 2010. Allez Allez!!
