LOVEMONEY
By Bobby Riley | April 15th, 2010
At Soldier we talk a lot about only taking on creative partners and clients who have a certain vivacious youthful & entrepreneurial spirit that is real, trans-formative and contagious. Somewhere along our seven year Soldier journey, we learned our team needs to actually believe, vibrate and be truly sold before we can align with an initiative and/or sell our work into an audience. Go figure. Without that foundational belief-catalyst we can’t seem to find the gumption needed to get excited, progress and truly create (something worth creating).
It’s always a risk to run your business like this, but a risk worth taking. We are the type of studio that does not do work on speculation, but will extend ourselves with no guarantee of success to help incubate a brand that believes most in intimate relationships, co-creation, meaning and ultimately generating influence thus value. A risk worth taking, indeed. Because it’s that cocktail of qualitites that coincidently transfers into the best consumer experiences too.
Prelude aside, I wanted to announce the building story of a creative partnership between Soldier and the brand start-up called Lovemoney. We aligned with these guys seven months back to help them develp their brand creation story, design their graphic identity, first product collection and website based on their vision of simply ” Seek first what you love“. Next to the ”a little knowledge is a dangerous thing” lecture I would get from my Dad since the age of seven, the Lovemoney message was another piece of wisom I have always seemed to take to heart.
These Lovemoney guys are legit and have big and very considered ambitions. I will let them unravel the mystery of their brand to you at their own pace, but I do believe it will be engaging and will find you on your computer screen and in a neighborhood near you soon enough.
Stay tuned.