EXEMPLAR REBRAND & SITE LAUNCH
By Bobby Riley | March 17th, 2010
Soldier works with Exemplar, the first law firm in the nation to use a fixed pricing model intrinsically linked to a host of other professional service innovations they developed like Flexpertise, Value Pricing and a pioneering customer service methodology called Fuselage.
Soldier began to align and engage with Exemplar in 2008 through an exhaustive and forward moving Brandseeking™ process (Soldier’s structured method for creating, realigning and/or empowering the story of a companies brand) For Exemplar and Soldier it was about taking complex & converging business & law services and making them accessible, relevant, trusted and likable to their mature and discerning audiences. In addition to brand strategy Solider was able to forge a new graphic identity for Exemplar rooted in their Quad Bottom Line Mantra, which drives the core principals of the company in all it does. This is represented in the tendrils of the graphic identity itself and positioned for upward mobility in a stately fashion.
Identity creation lead to a robust marketing collateral package and the most recent launch of the Exemplar website, which was a complete redesign and development initiative headed up by the Soldier interactive and design team. Countless unique illustrations, smart information architecture and appropriate social network attributes are used to tell the Exemplar story and drive winsome experiences for their clients.
