CONSUMER EXPERIENCE GUIDEBOOK VOl. II (Post 1 of 12)
By Bobby Riley | March 22nd, 2010
Consumer Experience Guidebook Vol. II
Today, Soldier has completed it’s second Consumer Experience Guidebook, Vol. II called ‘Cult of Brand Personality’ and similar to this Blog, it’s about the studios passion and commitment towards consumer experience and some of the brand personalities we work with. Back in September we announced our first version called “Love at First Flight”, which is a brief sharing on what we do, what matters most to the studio and unique ways we’ve delivered fanatical results for our clients. These Guidebooks are brief and highly visual depictions of subjects that we are all live with as purveyors of brand, brand enthusiasts, designers or just subscribers to what could be deemed as “that’s cool”.
The focus and subtitle of this guidebook (or deck, as we sometimes call it) is– Brands live or die by personality! We entered into this track because of the attention and popularity this subject got in our last guidebook and the type of work that we have all been busy with in the studio. The new Guidebook is a topical cover flow of empowering brand hero’s, defining cult stories and evangelizing authentic personalities to brands to scale well worldwide.
My plan is to share some of the pages and back story in this book in the days to come, before we make it fully available on our site, FB page, et al.