CMO’S GUIDE TO: THE SOCIAL LANDSCAPE
By Bobby Riley | March 16th, 2010
According to many sources, including our Business Director Barry Dugan out of Burlington, VT who sent me this chart as a reference. Social media marketing is expected to dominate this year, so much so that 81% of CMOs plan to link their annual revenues to their social media investment.
According to CMO a growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
The CMO chart below gives some good, ok, and bad case scenarios on where to migrate you marketing efforts and/or not. If not sure yourself, this could be a good place to start. Soldier has been delving into a host of different social media marketing efforts on behalf of our own business and that of our clients as a way to be seen, be heard, be in community, share a message and ultimately in relational network of people who care about the same things as you do. At least those are a few ways in can work. Download the full-size chart here.
And be sure to check out Foursquare, a location-based social network that just hit the web scene at SXSW and been taking the social media community by storm. My friend just persuaded me to drop into it on my iPhone today and it seems pretty rad. I can definitely see the potential this location-based service based on your Twitter/Facebook/Contacts network with some additional layers of social game play involved. And a huge opportunity to enhance ‘the journey of the consumer’ on brand building front. Foursquare is also rolling out new tools that will give businesses more information about their customers and allow them to target special audiences.
