SOLDIER PLAYS AT CONSUMER ELECTRONICS SHOW
By Bobby Riley | January 8th, 2010
A few of us from Soldier dropped into the CES show this week in Las Vegas to meet with some of our clients from the consumer electronics world, but more selfishly to play and be inspired by some crazy tech.  For those of you who are not familiar, The International CES is the world’s largest consumer technology tradeshow. It features 2700 exhibitors like Sony, Microsoft, Samsung, Panasonic and Cannon to name a few.  The energy was good, the nights were fun and the gambling was anticlimactic to say the least for team Soldier this year.
There is so much to report on, but as my Mom would say “I can’t go there”.  That said, I will share some of my iphone pics & video on some tech that we thought was cool for those of you who did not make the show.
1. Samsung’s 3D LED TVs:  In my opinion it was the best 3D TV experiences at the show (and there were many) regarding quality, intent and impact.  I had the chance to see the Christmas Carol in 3D IMAX this holiday season with family and I have to say the consumer Samsung  3D LED TV experience was equal if not better.  There was also another manufacture making 3D TVs with less resolution that could be experienced without glasses, which I think has some strong value for brand trying to enhance their delivery of visible tech communication.
Dan Vogelzang and Andy Lubets of Soldier Viewing
2. Intel’s Very Large Interactive Touch Screen: Â The chip maker used a Core i7 chip to aggregate 500 feeds of information into an inspiring cube-matrix interface, which was something strait out of the movie Minority Report. Â I had alot of fun with it. Â Lots of potential in the world of story telling with brand.
Intel Ineractive TouchScreen
Intel Touch Screen from Soldier Design on Vimeo.
A very large interactive touch screen using a Core i7 chip, aggregating over 500 feeds for an amazing experience.
3. Holographic Product Advertising: Â This company Halo Ad, which had a hole in the wall presence at CES, seemed to attract some considerable attention with curious wanderers, including Soldier with their holographic technology to evangelize a cigar manufacturer and the iPhone.
Halographic Advertising from Soldier Design on Vimeo.
This company Halo Ad, which had a hole in the wall presence at CES, seemed to attract some considerable attention with curious wanderers with their holographic technology to evangelize a cigar manufacturer and the iphone.
4. Panasonic Ultra High Definition 152″ Plasma TV: Â It was amazing to see the 4K 4096 X2160 ratio at that size with absolute crispness. Â Now the film makers just need to catch up, so we can start enjoying some content on this equipment.
Panasoni 152" Ultra HD Plasma TV
Soldier Design
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