CANADA GOOSE SELECTS TO SHARE
By Bobby Riley | January 14th, 2010
We’ve been getting a fair share of interest lately around our creative partnership with Canada Goose and mostly– How things are going?   Honestly, things have been amazing. And for those of you who have been tuned into this blog we’ve been sharing on occasion.  Momentum began with Soldier’s positioning, identity creation and design efforts for their newly introduced Thermal Mapping technology and Hybridgeâ„¢ product collection. The story line carried through to art direction and photography for the entire men’s & women’s product collection on behalf of the 2010 brand campaign, which we captured in the beautiful wilderness of Banff, Canada.
This entry is mostly an update with some our results from the Banff shoot.  Below are a few press selects released from the shoot that I wanted to share to entice you all to stay tuned to the brand in the field and more to come from here.
We are now knee deep in creating the design language and environmental experience for Canada Goose: corporate showroom (B2Internal), trade shows (B2Business) and retail locations (B2Consumer).
Stay warm, be well.
Soldier Design
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