It’s the ad, stupid!
By vogz | November 14th, 2009
There have been a few really great ad campaigns on TV recently that I thought we should mention. If you haven’t seen them yet, they are worth watching online and worth watching on TV. Both the Prius 2010 Harmony and the new Kindle ads have really captured the spirit of their respective products. They are whimsical in nature, feature enjoyable and unique music, and have been shot utilizing animated and fantastic concept/direction/editing. I might venture that these ads have been a success and even more importantly help to connect and humanize two very complex technology products to their potential audience.
Link to the Kindle Ad.