SOLDIER DESIGN ALIGNS WITH CANADA GOOSE
By Bobby Riley | September 29th, 2009
After months of conversation Soldier Design has aligned with Canada Goose heading into 2010 on a host of brand building initiatives including strategy, product technology/marketing communication, photo/art direction and Canada Goose branded environments. Soldier & Goose have aligned at a place of deep-seated and shared beliefs about value i.e. authenticity, passion, ingenuity, realness and entrepreneurial.
Goose is as real as it gets!  Designed, developed and manufactured at point of origin they help us all define what a true integrated authenticity model looks like.  Dan and I visited the CG facilities yesterday in Toronto for some strategy sessions and were highly impressed.  It was amazing to experience the through-line story of CG through their family designed down-filling equipment, expedition-driven design methodology, pattern making, sewing floor and assembly, Snow Goose article archives (what it was called before Canada Goose), but mostly tapping into the heads of Dani Reiss (Owner & CEO of CG) & Kevin Spreekmeester (VP Marketing) about their passions and ambitions about moving forward.
Our creative initiatives are under-wraps for now, but we look forward to sharing more when communication begins to hit the market.
For more information on Canada Goose or their three generations & fifty years of making the warmest parkas on the planet check out their published book, which is a considered gathering of stories and images about 50 people from around the globe they call “Goose People”.
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