Andy Lubets Named Director of Product Design
By vogz | March 25th, 2009
Andy Lubets
We are excited to introduce Andy Lubets as the latest addition to the Soldier Design team. Andy will be joining Soldier as our Director of Product Design, where he will expand our product development initiatives through the execution of design, research and innovation. Over the last 10 years Andy has worked with opinion-leading brands Burton Snowboards, Helly Hansen and Under Armour, driving technical advancements in product lines and leading teams of product managers and designers. Some of his recent creations include Burton’s first ever iPod Jacket, Helly Hansen’s award-winning stitchless Virtue Jacket, and Red Dot award-winning Odin product line. Andy’s commitment to a comprehensive approach for strategy-lead product design and holistic business execution complements Soldier’s mission of utilizing design to create deep and lasting relationships between brands and their audiences. This is an important and exciting move for both Andy and Soldier, and we are truly energized by the opportunities that are now possible to meet our clients’ needs by unleashing their brand’s noble pursuit, driving insanely great product and engaging consumers with articulate and immersive campaigns.